ROUTE · 07About
One editor. One conviction.
Aadau began as a referral-only practice in 2021. The website exists so the next person doesn't need a friend-of-a-friend introduction.
RASIKA · PORTRAIT 4:5
Rasika Kherdekar
FOUNDER · EDITOR-IN-CHIEF
01Origin
I started Aadau because friends kept asking me to fix their CVs.
I spent twelve years inside hiring rooms. I saw how a good CV opened doors that a smart candidate couldn't open without it.
Five years and 2,400+ documents later, Aadau is what I do full-time, with a small bench of editors I trust.
The brand name comes from आदौ — beginning. Every career has one.